Aside from being busy with work for clients, I haven't managed to do much writing this December due to finally digesting a few marketing insights I've been chewing on but not swallowing for the better part of a decade. Here at Troglodyne we may be thick headed, but at least we're not smrrt.

Anyways, all types of content need an emotional appeal to get anywhere. Not everyone's like me, and just wants to skip to the end and hear the answer. The people want to hear about what motivated you, as a bearded road apple, to finally shoot the damned computer out of a cannon!

Though I'm only exaggerating a little, it gets me back into a mood of prose I haven't dipped into much since I was much younger and feeling my oats. I don't think I wrote a serious essay even when I had to do so in order to make the grade. Instead, I'd viciously and cruelly make the jokes too esoteric to be detected (or at least proven guilty of cheek) by the faculty. Having grown up consuming a steady diet of MAD magazine, it's a miracle that I've managed to become such an accomplished bore.

I suppose it's a testament to how thoroughly corporate is capable of domesticating a programming community known for eccentricity. This should shock nobody, as it's the smartest dogs that are the easiest to train. That said, there are still plenty of us off the leash having a grand old time.

All my writing and on-video time has made me quite a good deal better at requiring less editing required to render the steaming heaps of drivel that you see before you. Unfortunately, I sound almost as bad as the corporate borg twerps I've been pillorying over the last year or so it's taken to de-brainwash myself away from that set of cults. It's finally time to come into my own voice, which is to say steal someone else's.

In that vein, I've generally seen a few patterns among successful tech content creators. For those interested in Quality and Testing, you generally need to embrace your mean streak. It's got that synthesis of wrath at the excrecable piles of junk we work on all day and the thrill of the hunt when you finally figure out a way to wreck that POS that feels...magnificent! This also bleeds over into programming, as the experience is always one of smashing your head into a brick wall until pure, beautiful victory is achieved just in time for the acceptance criteria to change. Really some of the best fun you can have with your pants on, I definitely recommend you try it. None of the content creators of this stripe are ever sarcastic.

Then we have my favorite kind of technical creator -- we're talking Scotty Kilmer types. Just talk about whatever the hell you feel like today, because it's always gonna be the same old bullshit...but make sure your marketing is as spectacular as humanly possible. Whether it has anything to do whatsoever with the actual content is irrelevant. Don't care, got laid. It's the hacker ethos to a T... and by T, I mean Tren! Hell, it's probably a fun game to see how misleading you can have your sizzle be and still get hits. Excuse me while I eat this whole fried catfish.

For those of you who skipped to the conclusion (like me), let me waste a bit more of your time as a special bonus gift. We've got some exciting things coming for you all in 2022! Whether or not they're actually exciting I sure am excited about them. So excited I've gotta be vague about it. Definitely not because I haven't thought of anything yet.

That reminds me, I still need to go get presents. Merry Christmas everyone!